Promote Your Gym With Email Marketing
The days of billboards, posters, and TVC marketing are long gone. If gym owners and fitness professionals need to target audiences of the present day, they need to go digital and develop smart and effective solutions.
In today’s world, where the consumer is often bombarded with ads and text marketing, email marketing can help gym owners target audiences in a smart, convenient, and cost-effective manner! While many would prefer social media marketing as the primary marketing tool, email marketing still holds the potent effect of providing the right information to the potential customer in a detailed and effective manner.
Here are a few techniques all gym owners can use to up their email marketing game and provide their target audience with the right information about their products and services while keeping marketing costs well within their budget!
Why opt for email marketing in a world of social media marketing?
The primary reason behind using email marketing is the cost efficiency involved. Besides the initial costs of selecting and setting up lead magnets and the automation of the email setup, there are no other significant costs involved in the process.
Emails provide the opportunity of increasing the retention rate. By constantly reaching out to existing customers via email and inbound email marketing setup, you can keep them hooked to your new products/services and help keep them in the loop, making them feel connected to your business.
Outbound email marketing can help constantly hammer your offering to potential customers and keep you in the spotlight in the minds of new customers.
Setting up the basics
You must have the motive behind your email marketing strategy clearly defined: do you wish to keep customers informed of your product/service offerings; do you aim to attract new customers; is your email marketing solely for information sharing? Get your basics right!
Next, choose the right email service provider for your marketing campaign. It is important to have the right people on board. Otherwise, your marketing can fail to perform efficiently.
Stay connected
Develop specialized emails for existing customers. Send birthday and festival wishes, develop special event discounts to existing customers, and offer those discounts and codes via email. Make email an important medium for communicating with existing customers.
Roll out newsletters, brochures, and other marketing materials via email. That way, you can keep your audience interested in your email marketing and avoid ending up in the ‘bin’ in various inboxes!
Curate a specialized email marketing campaign
Carefully decide how you will be rolling out your emails, do not bombard customers with email notifications one after the other. Rather, decide on the content you wish to send out and space it out over several days to prevent customers from getting annoyed by your constant presence in their inboxes. Only send short, concise emails! No one has the time to read an extensive email.
Segment your audience
Make sure to divide your target audience by categories, like new members, existing members, VIPs, personal training, etc. Only use email automation sometimes. By having a segmented customer base, you can easily decide which information to include for which client, and it can make your email marketing seamless and time effective.
Send email newsletters
Email newsletters are a good way to keep your visitors up to date. Along with that, you can also introduce new offers to people in these newsletters. Designing newsletters is really simple nowadays with the fitness email templates available online! PosterMyWall aids you in developing exciting and attractive newsletters, so do try that out.
Make your emails tailored
It is important to ensure that your emails are customized. Gyms and fitness centers thrive on their ability to custom-build plans for their clients. Include customized greetings, and develop different, informative emails for clients with special or personal plans. Keep your audience engaged with your compelling, tailored content.
Keep your audience hooked
An interesting way to engage clients via email is to use it as your primary source of contact. Make sure to send invoices, new plans, updated plans, trainer information, and all other relevant information via email. Also, you can keep your clientele informed by using emails as reminders for due dates for payments and fitness plans.
Email marketing is a sure-shot way to help your audience stay up to date on all the latest information about your Gym. But be wise when developing your campaign. No client likes to wake up to a bunch of notifications from their service provider. Be smart, concise, and effective in deciding what to include in your emails, and use online tools to help you develop your best emails.
